In this episode of Unfiltered, host Dylan Scroggins sits down with Evan Howard, Principal National Account Executive at Second Nature, to discuss the evolving landscape of property management. Evan shares his journey from selling Cutco knives to helping drive growth at Second Nature, where he focuses on strategic partnerships and improving the resident experience. He reflects on the company's "triple win" philosophy—creating value for residents, operators, and investors—and offers perspective on how culture, empathy, and alignment of incentives are shaping the next generation of property management.

They discuss:

• Building systems that balance empathy and efficiency in property management
• The evolution of Second Nature from air filter delivery to a resident experience platform
• Lessons learned from early sales experience and developing resilience in business
• The importance of culture, relationships, and community in scaling a company
• How AI, automation, and improved resident experiences are transforming the industry

Links:

Second Nature - https://www.secondnature.com/

Evan on LinkedIn - https://www.linkedin.com/in/evanprothrohoward/

Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/

Matt on LinkedIn - https://www.linkedin.com/in/mspeer/

PropertyManagement.com - https://propertymanagement.com/

The Kalmar Group - https://thekalmargroup.com/

Topics:

(00:00:00) - Intro (00:00:57) - Introducing Evan (00:02:15) - Evan's journey: From Cutco to Second Nature (00:02:45) - The triple win approach of Second Nature (00:03:56) - Building relationships in property management (00:11:16) - The future of property management: AI and automation (00:18:23) - Quick fire questions and closing remarks