The Exchange-Presented by Olam Coffee

#9 Extra Shot: Are Current Green Coffee Prices Unprecedented


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  • Current green coffee prices are unprecedented in nominal dollars.
  • The term 'unprecedented' can create unnecessary uncertainty.
  • Inflation must be considered when discussing coffee prices.
  • Historical prices show that coffee has survived similar challenges.
  • The average price of green coffee has often run contrary to other costs.
  • Specialty coffee roasters often fail to raise prices appropriately.
  • Consumers have different price expectations for coffee compared to other goods.
  • The coffee market has experienced significant price fluctuations historically.
  • Understanding inflation is crucial for coffee industry stakeholders.
  • Coffee has a history of resilience despite market challenges.
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The Exchange-Presented by Olam CoffeeBy Mike Ferguson