In this episode we sit down with Mark Schaberg, COO of Finest Dental – a challenger brand of dental surgeries. Mark talks us through some of the challenges he's seen in growing the chain to ten surgeries in and around the South East of England and reveals why there is a lot other businesses can learn a seemingly niche industry like dentistry. He touches on:

• Developing a new business model in a change-averse industry
• Use of data-driven marketing and innovative technology
• Attracting, retaining and motivating medical professionals
• Creating customer journeys for a highly diverse demographic

GUEST: Mark Schaberg HOST:Hunter Ruthven TAGS: small business, SME, leadership, business improvement, management, startup, entrepreneurs, productivity, innovation, medical For more on Be the Business, subscribe to our newsletter here www.bethebusiness.com