Let's get comfortable being uncomfortable because we're going to talk about defining your unfair advantage and what makes you uniquely you...and why you need to tell people about it.

Before you move forward in this episode, you need to put aside any beliefs that might pop into your head that are saying, “there’s nothing unique about me.” 

Everyone has something that makes them unique and everyone has something that they excel at. The key is in defining it. 

You'll learn...

• What an unfair advantage is and why it is so important to your business planning
• How to recognize and articulate the unfair advantage you have over everyone else

Here we go.

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