How to Start a Business (Limited Series Podcast)

Welcome to How to Start a Business - my limited edition podcast series. I know you're really excited to get your business idea out to the world, but before you start there are a few things you need to get in place to set yourself for success. ⁣That's why in the first episode of the series, I'm covering how to...Lay Your Rock Solid Business FoundationCreate Your Strategy To Stand Out In Your MarketGrow Your Sales and Your ProfitsDesign a Website and Brand Your Customers LoveBuild A Market...

We all make mistakes in business, but some are more common than others.So let's talk about what to focus on in your first year of business (and what to ignore). I'll walk you through how to avoid common mistake that many early entrepreneurs make. so you can be successful from the start. You'll learn...Exactly where to put your efforts and what to forget about in year one of your business The steps to take to stop struggling for sales and customers so you can gain traction imme...

Let's set you up for success from the start.How you set up your business structure and name your business needs to be the right fit for you. But how to know what the right strategy is for you?In this episode you'll learn...The three different business ownership models that you can use to build your business and how they differHow to decide the best strategy for naming your business, including the benefits and risks to eachThe five key factors to consider when naming your business so you stand...

The most common mistake entrepreneurs make is creating a solution to a problem that doesn't exist. All successful businesses are built by defining the problem, then becoming the solution to it.Not the other way around.In this episode you'll learn...The biggest mistake entrepreneurs make within their business planningHow to define your unique passions and skills, which could help solve a problem for someone How to construct a problem statement that is relatable and effectiveLet's do ...

You might already have some ideas of the services or product you are going be offering, but you need to make sure they align with the problems your customers are facing, or there will be no motivation to buy from you.In this episode you'll learn...3 of the main motivators for why people purchase a product or serviceHow to identify a solution that your customer needsAnd 5 business ideas you can use to deliver your solution to the market and 2 to avoidLet’s get going.***************************...

Knowing who your ideal customer is will guide everything in your business planning - your service offers, marketing strategy, value proposition, pricing, tone of voice and more.Narrowing your focus down to a very specific target customer can feel like you're leaving out potential clients. It's actually the complete opposite. By focusing on the right people it adds clarity to your business strategy which ultimately leads to a more money for you. In this episode you'll learn...Why pinpoint...

Let's talk about your competition! In a nice way of course. Analyzing your competition is where you identify major direct competitors and research their products, sales, and marketing strategies. When you do this, you're able to create solid business strategies that improve upon what your competition is doing.In this episode you'll learn...Why competition analysis is important and how it helps strengthen your business planningHow to find competitors in your market spaceThe questions...

I'm going to talk about one of the most important parts of business building...and that's how to create your value proposition. It can be argued that it is the single most important part of your business planning after defining the problem you and solving and who your ideal customer is. In this episode you'll learn...What a value proposition is and why it is so important to your business planningThe three parts to a crafting your value proposition and how to put them togetherWhat to...

Both your value proposition and positioning statement are key factors in your marketing strategy for your business, however there are differences between the two.Your positioning statement is how you want your brand to be seen in the market compared to how people see your competitors. It's how you want your potential customers to think of you...and you alone.In this episode you'll learn...What a positioning statement is and how it differs from your value propositionThe four components to incl...

On of the biggest mistakes I see most entrepreneurs make is not validating their offer before they start trying to sell it to a cold audience.As you move forward with beginning to create a sales plan for your business, the first place you need to begin is by validating your offer. Whether it's a product, service, course or membership, you need to know if what you are selling is going to be well received by your target market.In this episode you'll learn...Why validating your offer is nec...