We are negotiating every single day. If you are not ready to leave a ton of value on the table when you try to persuade someone, buy or sell things, get a job or run a business - this episode is for you.

I'm discussing one of the best negotiation books ever written "Never Split the Difference".

I cover the key aspects of how to negotiate (from the book):

Bending the reality of your counterpart

Why saying no is key

Getting the other side bet against themselves

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Find out more at https://sergey-ross-podcast.pinecast.co