The Persuasion Show

9 idiot-proof methods to become a subject matter expert


Listen Later

Tip #1

Leverage your existing contacts.

Tip #2

Start sharing mini blog posts. Medium.com I think is one of the most underutilized tools to position yourself as a subject matter expert. Give it a try.

Tip #3

Opinion pieces.  I don’t just necessarily mean blog posts. I mean pieces that reflect that you have a strong opinion.

Tip #4

Share third party articles. And, be brave enough to challenge an opinion. 

Tips #5 & #6

 

Share before and afters

I took random pieces; blog posts, home pages, about pages, and I did a before-after. I took a screenshot of the before, took a screenshot of the after and started sharing it in a few Facebook communities that I hang out with. The next thing you can do is to start offering free sessions. I know, I know there are so many people who are against the idea of free work, I call bullshit on that.

Tip #7

Start a conversation. Similar to sharing your opinion but in this case what you’re doing is you’re  ideally sharing an opinion that creates polarity.

Tip #8

Complete a conversation. Someone is already having a conversation, someone is already sharing an opinion and you agree with it or you don’t agree with it, complete that conversation. Not enough people do it. TWEET THAT!

Tip #9

Bite-sized wisdom pieces A how to, a case study or something you’d charge money for would be a 100% solution, you could just share 10% of that as a bite-sized wisdom piece.

Tip #10

Have a unique hash tag. It’s less brash than coming straight out and saying “I’m a copywriting ninja” Tweet That!

 

...more
View all episodesView all episodes
Download on the App Store

The Persuasion ShowBy Bushra Azhar