In this episode, Shekar and Gary interview Ron Bonacci, VP of marketing and advertising at Weis Markets. Ron has day-to-day oversight of the company’s advertising, marketing and public relations activities.

The three discuss many trending topics and answer the question: how do you take the 'Nice to know' data and make it actionable? They also cover measuring churn, customer segmentation, lessons from Covid and why owning fresh is the key to retailer survival in the age of Amazon.