China Manufacturing Decoded

9 Key Questions When Developing A New Product (Part 1)

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Sofeast's CEO Renaud is joined by Adrian from the team and they're going to go through 9 of the key questions businesses who're developing new products commonly need answers to. 

Here's part 1 of this podcast covering questions 1-4...

 

Show Sections

00:00 - Greetings and introducing today's episode.

01:22 - 1. What is the target market for the product?

07:51 - How to do market research.

13:26 - 2. What problem does the product solve for the customer?

23:03 - 3. What is the unique selling proposition of the product?

26:57 - 4. What features and functionalities should the product have?

42:44 - Wrapping up.

 

Related content...
  • The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]
  • Transitioning to Manufacturing from Product Development | 2 Options
  • An Importer’s Guide to New Product Manufacturing in China [eBook]

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