Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Eric and Kristin Rogers, the husband-and-wife team behind LEVIA, to explore the rise of cannabis beverages and the rare journey of building a brand, selling it, and taking it back. They trace LEVIA from garage experiments to a statewide favorite, discuss what they learned inside a corporate structure, and share how their new venture, Second Act, reflects a vision for social, culinary, and wellness-forward cannabis.

The conversation moves through culture, entrepreneurship, identity, and the evolution of social consumption. It is a story about creating something that feels personal, stepping away, and returning to finish the work on your own terms.

🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.

🔎 Topics: LEVIA, cannabis beverages, founders, social consumption, Massachusetts cannabis, Second Act, entrepreneurship, cannabis culture