2025 CINA Lifetime Achievement Award and CEO of CryoBuilt Marcus Wilson shared his impactful entrepreneurial journey in this episode. His breakthrough wasn't technology, it was realising people don’t buy equipment, they buy outcomes. When he shifted from transactional sales to building systems that ensure his customers’ long-term success, everything changed. His company now has 500+ locations because he chose relationships over quick wins. Sometimes, the most profound business lesson is the simplest: prioritise the success of those you serve, and your own success becomes inevitable. 

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Timestamps:

00:00 Intro

01:22 Marcus Wilson’s Back Story

05:47 CryoBuilt’s Organisational Team

07:16 Working with His Father

09:54 Service-Based Recurring Revenue Model

12:41 Benefits of Cryotherapy

17:37 Recommended Duration of Cryotherapy

19:33 Cryotherapy in the Fitness Industry

22:37 Parenting Philosophy

25:29 Connect with Marcus and CryoBuilt

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