In this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation. 

This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and was recorded with guests (and Paul) keeping at least 1.5 km apart (that's the rule, isn't it?) by talking to each other via Zoom.