What makes you stand out in a sea of noise?

How do you find and craft a message that is unique and true to yourself that actually resonates with people?

Especially if you are a multi passionate being, combining all hats you wear under one umbrella can be extremely challenging.

Catering to other people's opinion in the hopes that something hits might be the worst path you can go down because that's something you have no influence over, but what you can do is share your perspective because that's something that is truly unique to you.

Imagine what you say will never resonate with others, wouldn't you at the end of the day want that it at least resonates with you?

My guest today:

@Claudia Miclaus CEO of Brand Capital Advisors

A branding strategist that helps business owners, creatives and leaders do exactly that.

Crafting your vision and finding your voice so that whatever you put out there is actually true to you.

We will go over the tactics she uses to help people be heard in a way that they want to be heard without compromising on their personal vision.

In fact she shares the exact strategy she uses with her clients to become thought leaders by getting a well rounded understanding of themselves and paving a way for others to connect with that authentic messaging.

Whether you are laser focused on one particular thing or live a multi passionate existence.

In this episode you will learn how to craft a north star for your personal brand among many other things.

We actually went into some deep conversations that I really enjoyed and I believe you will too.

Follow her on Instagram @Claudia Miclaus for more.

Thank you Claudia for being so open and bringing your unique perspective to the podcast to help tell people tell their story in an authentic way.