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9 Reasons Why RSS Feeds are Bad for Your Radio Station Website
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. Today, we’ll give you NINE reasons to kick RSS feeds to the curb.
For more detailed show notes, visit https://www.skyrocketradio.com/podcast/9-reasons-why-rss-feeds-are-bad-for-your-radio-station-website.
It’s very common for stations to want to put as much content on their websites as possible. More content equals more visitors, right? Not necessarily. While RSS feeds might seem like a convenient way to keep your website updated, they can actually do more harm than good.
Why RSS Feeds Are Not the Best Strategy
1. RSS Feeds Dilute Your Brand Identity
2. They Can Affect Your SEO
3. Lack of Control Over Content
4. Reduced Engagement
5. Potential Technical Issues
6. Missed Opportunities for Local Content
7. Advertising and Revenue Impact
8. Slower Page Loading Times
9. Legal Ramifications
What to Do Instead
Rather than relying on RSS feeds, radio stations should focus on creating original, engaging content tailored to their audience and community. This includes producing local news stories, event updates, interviews with artists, behind-the-scenes content, and interactive features like polls and contests. One of the most popular content segments among smaller markets is obituaries and mugshots. By providing unique and relevant content, stations can build a loyal online community, improve SEO, and offer a more valuable experience to both listeners and advertisers.
While RSS feeds might seem like a shortcut to keeping your website updated, they come with significant downsides. For a thriving radio station website, focus on creating and curating local content that reflects your station's unique voice and engages your audience. Your listeners will appreciate the effort, and your website will become a go-to destination for fresh, relevant content.
Have questions or need help creating engaging content for your radio station website? We are here to help. Reach out to us at https://www.skyrocketradio.com.
View all episodes
By Jim Sherwood
5
11 ratings
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. Today, we’ll give you NINE reasons to kick RSS feeds to the curb.
For more detailed show notes, visit https://www.skyrocketradio.com/podcast/9-reasons-why-rss-feeds-are-bad-for-your-radio-station-website.
It’s very common for stations to want to put as much content on their websites as possible. More content equals more visitors, right? Not necessarily. While RSS feeds might seem like a convenient way to keep your website updated, they can actually do more harm than good.
Why RSS Feeds Are Not the Best Strategy
1. RSS Feeds Dilute Your Brand Identity
2. They Can Affect Your SEO
3. Lack of Control Over Content
4. Reduced Engagement
5. Potential Technical Issues
6. Missed Opportunities for Local Content
7. Advertising and Revenue Impact
8. Slower Page Loading Times
9. Legal Ramifications
What to Do Instead
Rather than relying on RSS feeds, radio stations should focus on creating original, engaging content tailored to their audience and community. This includes producing local news stories, event updates, interviews with artists, behind-the-scenes content, and interactive features like polls and contests. One of the most popular content segments among smaller markets is obituaries and mugshots. By providing unique and relevant content, stations can build a loyal online community, improve SEO, and offer a more valuable experience to both listeners and advertisers.
While RSS feeds might seem like a shortcut to keeping your website updated, they come with significant downsides. For a thriving radio station website, focus on creating and curating local content that reflects your station's unique voice and engages your audience. Your listeners will appreciate the effort, and your website will become a go-to destination for fresh, relevant content.
Have questions or need help creating engaging content for your radio station website? We are here to help. Reach out to us at https://www.skyrocketradio.com.