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Get ready to embark on a riveting journey as we sit down with Linda Cooley, a proud member of the Iraq tribe, a devoted mother, and the driving force behind Mad River Brewery. Linda's story is one of resilience and innovation, woven together by her deep-rooted tribal heritage. As the CEO of Mad River Brewery, she has redrawn the company’s roadmap, introducing fresh strategies and avenues. Her tribal upbringing has played a significant role in shaping her business decisions, even leading her to secure unique certifications that have helped place their beer on the shelves of retail giants like Costco and Target.

In this compelling conversation, Linda paints a vivid picture of her vision for the business and its intersection with her Indigenous heritage. Discover the inspiring story behind the Great Redwood Trail project and the Anne and Mary rail line, and how these initiatives are breathing new life into Indigenous Ale tourism. Linda's strategic partnerships with major sports teams like the San Francisco Giants and The Barracudas hockey team have not just boosted Mad River Brewery's visibility but have also helped redefine the narrative around Indigenous businesses.

As our conversation with Linda unfolds, we delve into her aspirations for a more sustainable and interconnected community. Linda shares her hope of fostering inter-tribal community involvement and her determination to create a platform for sincere, inclusive dialogue. She discusses the importance of making a difference and creating safe spaces for these crucial conversations. Her vision of leaving behind a legacy that champions sustainability, inclusivity, and community engagement is truly inspiring. So, whether you're sipping on your morning coffee or unwinding with your favorite brew, join us as we unravel Linda's story of resilience, innovation, and hope.

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About 100% Humboldt with Scott Hammond

Humboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.

We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.

We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!

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