Real Talk about Real Marketing

#9 - Responsible Data For The Public Good


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Data has many opportunities to support government agencies’ missions, though ethical considerations should not be forgotten.

Taking successes from the private industry to support government tech efforts is a widespread trend. With data, that’s no different. Acxiom wants to take its experience in data practices in the commercial world to support government agencies in being able to make smart and actionable decisions for the public good. Vice President of Government and Public Sector Asya Smith and Chief Data Ethics Officer Jordan Abbott join GCIO GovCast host Amy Kluber to discuss the opportunities and ethical considerations for strategic data use.

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Real Talk about Real MarketingBy Acxiom

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