The 8-Figure Product CEO

9 Steps to Make your Business an Irresistible Investment Opportunity


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Selling your business is likely a once-in-a-lifetime event—but buyers do this every day. They know what they’re looking for, and if you’re not prepared, you could leave millions on the table.

In this episode, I break down the 9 key steps to making your business an irresistible investment opportunity, including:

✔️ The financials buyers trust (and what they’ll scrutinize) ✔️ Why customer concentration is a risk—and how to mitigate it ✔️ How strong branding can boost your valuation ✔️ The leadership team and processes that increase your multiple ✔️ Why EBITDA is king—and the number you should be aiming for

I’ll also share real-world lessons from my own journey—scaling a company from my garage, hitting $80M in revenue, and successfully exiting to private equity.

If you're thinking about selling (or just want to build a stronger business), this episode is for you.

🎧 Listen now.

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The 8-Figure Product CEOBy Luke Peters

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