Storytelling That Sticks for Business and Life

9. Stories That Make Change Happen


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Change is an issue that affects all of us. For many people, it’s is something to be avoided. Change is disruptive, annoying and often mentally and emotionally painful. And yet, our change stories can help people see change in a different light. We can help people move past their fear and anxiety about change and into a more neutral place where they can see themselves making the changes necessary to move forward. In this episode you’ll hear two change stories and how they were effective at helping people embrace change. I’ll also share a simple four-part formula for choosing your change stories. If you care about your audience, your change story can make a real and lasting difference in someone’s life.

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Storytelling That Sticks for Business and LifeBy Doug Stevenson

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