Welcome to the Factory of the Future podcast, hosted by Michelle Segrest!

Heinrich Louw is the director and senior marketing strategist for Lasso Consulting. He is a long-time industry colleague and friend, and we have collaborated on many high-profile projects. Most recently, we got together and combined resources and skills to co-write the book “How to Creatively Market a Technical Product.” I am so excited to have Rick on the podcast because we have a really interesting topic to discuss – We want to find out how today’s technical marketers are adapting to the ever-changing evolutions of modern manufacturing.

Get 25% off the book, “How to Creatively Market a Technical Product.” Follow this link and use Coupon Code PODCAST25

Michelle Segrest has created and branded editorial content for the processing industries since 2008. No other reporter in the processing industries has seen manufacturing as up-close-and-personal as Michelle Segrest. She has toured manufacturing facilities in more than 75 cities, in 12 countries, and on three continents. She has covered more than 150 industry events worldwide and has been the keynote speaker at three national conferences. Contact her at [email protected]

She is the author of the 3-volume book series “Modern Manufacturing” which features more than 30 real-world stories of industry champions and how they are using big data and innovative processes to build the factory of the future.

Resources and Links:

Factory of the Future Podcast

Manufacturing Trends

Build the Factory of the Future

Bionics Drive Factory Automation

The Future of IIoT

Augmented Reality

Robotics

Modern Manufacturing Book Series

If you have interesting information to share and want to contact Michelle about being a guest on a future episode of this Podcast, send her an email at [email protected].

Music: Powerwalkin’ by Future Joust www.epidemicsound.co