Hey there. So this recording was done with me in Kathryn back in November of last year (2020). We were still calling ourselves Essential 3 Consulting; we hadn't gone into being Inspired Success yet. But listening back to it, there were a lot of things I enjoyed about it. We talk about what I called the "guru industrial complex", which is a way of talking... if you're not familiar, the way online teachers tend to pump you up, and pump you up, and pump you up, but not always give you what they could. And we cover some other ground. Some really cool ideas about how to make internet marketing, or any marketing more connected, better and how to be more authentic. A theme that came out of it, listening back to it was learning to trust yourself. And it occurred to me: a thing that's core to what I'm trying to help creators do, is learn to trust ourselves more. And when we learn to trust ourselves, I think we also come off as more authentic, more reachable. All of this episode is about how to be more connected and more genuine; and through that, be more truly and genuinely successful.