This is an edited talk I had with Kathryn, my business partner a few weeks ago, as we were just launching the name “Inspired Success”, and it reflects on why we like those two words together. I really enjoyed looking back at our reflections on what creativity really is, what we’re really about, and the vulnerability it takes to put something out into the world that’s meaningful for others, and still maintain your own integrity, about being that person you want to be, and having all those things come together. This is the exciting space that we’re working in, and supporting other people to work in. So I’m excited to share this talk with you.
Transcript
So, we could discuss the name inspired success. I’ve gotten a lot of positive responses. And I can obsess, trying to find the perfect phrase. So that’s not always helpful, but that’s why I asked other people instead, and see what their response was.
I’m juxtaposing, I realized that’s my whole thing. I juxtapose things, like: spirituality and money; impact and fulfillment; all those things. It’s an ongoing inquiry. Like: “I don’t know what deep prosperity is. I don’t know what inspired success is” — in other words, we have a lot of ideas about it, but that’s the whole point, is that it’s an inward, an ever-spiraling inquiry. There’s no one right answer.
“Success” on its own puts you in a one-track mind, and inspired success forces you to spiral around those two ideas. Like: what does it mean, if I take my inspiration and infuse my success with that? Or my success is informed with my inspiration?
Kathryn Gorges: What I like about it is it takes a word that’s a business word that means I’ve accomplished what I wanted to accomplish. It’s very business-oriented; it’s very down to earth. It’s, you know, understandable. And then another word that’s not a business word at all. It’s a life word, “inspiration”, “inspired”, anything having to do with that. People don’t usually put it into the business world. They put it into the life realm, right? And, you know, rather than saying a “lifestyle business”, or a small business, or you know, something like a “passion-based” business, inspired success means that you’re inspired, and you want to achieve something. You’re inspired to achieve something. I mean, you said, it’s a juxtaposition and it is; but it shouldn’t be, right? And a lot of times, it really isn’t. So it does some work for us in terms of saying these are married concepts, inspiration, and success. They are married.
Chris Burbridge: Right. When I think about the people that instantly loved it, are people that are creatives, who are in the process of doing that.
Oh, you know, I just realized that the word “inspired” comes from “in-spiration”, which is the breathing of life into something, right? Isn’t that what it means? Yeah. Inspiration.
Kathryn Gorges: Yeah. My dictionary definition is saying it’s referring to the Latin, but it’s also saying it’s in Middle English, “divine guidance”.
Chris Burbridge: Or I’m breathing in air. So I think that’s perfect, because that’s the feeling I get is the idea of success, it’s like breathing life into the idea of success. That’s really perfect, because we are interested in the traditional business stuff and we do like that stuff, and it’s really cool. But then part of our context is like: why is it so cold and sterile and devoid of human personality sometimes? So we’re interested in breathing in heart. Yeah, and we do.