This is part two of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri dives into what it means to add real value in your buyer and listing conversations — not just with features or facts, but through genuine problem-solving and confidence. As the market evolves with new commission rules and buyer exclusivity agreements, your ability to communicate your worth can make the difference between getting hired or getting ghosted. This training is more relevant than ever in 2025. Sherri shares proven scripts and mindset shifts that help you ask for the appointment, create urgency without pressure, and show clients why hiring you is in their best financial interest.

Topics:

• How to use “I can save you time and money” to instantly position yourself as a trusted advisor.
• The importance of creating doubt — and how to use it ethically to stand out from the competition.
• Scripts for asking for the appointment in the moment (and why waiting loses you business).
• How to turn C-buyers into A-buyers by staying consistent and nurturing relationships over time.
• What to say when a client cancels — and how to re-secure the appointment with confidence.

Resources:

• Get your listing appointment scripts!
• BombBomb video emailing 

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.