When I talk to lawyers about optimizing their law firm for growth and enjoyment, the first follow-up question I am usually asked is, “But how do I get clients?”

This is essentially asking “How do I market and sell my services?” which is a wide and deep topic to explore. We’ll break down this massive topic into digestible parts, starting with today’s topic: TikTok.

Now, you might be thinking, "TikTok? That's just for dancing teenagers!" But trust me, there's a lot more to this social media platform than meets the eye. I’ll share some stats that might surprise you, describe what the platform is all about, explain why it’s a powerful *free* marketing tool, and give you five tips on how to get started.

Because it provides a unique opportunity for lawyers to connect with a new audience and build their brand in an engaging and creative way, TikTok can be a powerful marketing tool for lawyers if used effectively.

Listen now.

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