Take Permission

#9 Why You Think Michael Hyatt, Jeff Goins, Tim Ferriss, Chris Guillebeau, and Seth Godin, Don't Fail Anymore

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Show Notes:
It might work, it might not work – That is the core of growth.
  1. Why They Don’t Fail Anymore
    1. They are better at choosing opportunities b/c they’ve failed a lot already
    2. They get better opportunities
      1. They get pitched all the time
      2. They run with people that are doing great stuff
      3. They make better opportunities
        1. Test group inside Facebook – Hyatt changed the name of the course, the flow of the course, the artwork.
        2. They know what their audience wants based on the content they put out and the feedback they get. Free guides, download numbers, the number of comments.
        3. They refine
          1. They make it better
          2. They offer different levels
          3. Re-releasing my Evernote course but it will be more specifically built for content creators
          4. They’ve learned what their audience wants – GUIDE – http://www.takepermission.com/freeguides
          5. Why They Do Still Fail
            1. Guillebeau – You didn’t see my failures, that’s why they were failures. They faded away.
            2. They don’t go all in so they don’t lose it all – Tim Ferriss as an investor, TV show, created but didn’t get distribution.
            3. They’re failure is inside their organization. They don’t hit their targets. Even their “failures” would be good enough for most of us.
            4. They fail then tweak for the next launch
              1. Seth Godin’s big book – lost money
              2. Re-releasing a new one, but won’t lose money this time
              3. They tweak during their failure
                1. If they’re not succeeding, they make adjustments
                2. They have enough strength to turn the wheel midstream
                3. They have a longer play than you and I do
                  4. My Experience:
                  Webinars leading up to a launch of my newest product. If you’re on my email list you’ll be notified of the upcoming classes, if not, go to http://www.takepermission.com/subscribe
                  That will help you write more blog posts, record more podcasts, create more videos, write more books, build more products, become a content creation machine, all with one tool.
                  • Did a survey a few months ago asking for what people wanted me to teach on
                  • Took those top answers and added some headline magic to make them appealing – Shout out to Ray Edwards and CopyWriting Academy.
                  • Sent out a survey – 4200
                    • Almost 600 clicks
                    • Around 300 responses
                      • ...more
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                      Take PermissionBy Andy Traub