You don’t need more tools, you need the right tools. If you want to know which writing program will help you write more, faster, and better, then listen to today’s episode.

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1. You’ll turn some people off because they don’t want that much content.

I’m gonna go for it. You?

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Today’s podcast is going to directly focus on one pillar of this show…building a business you’re proud of. It’s a warning to consumers and a call to other entrepreneurs to step up and stop doing a deceptive practice that’s grown in popularity. Here we go.

I’ve put a lot of work into preparing for this episode. I’ve looked through hundreds of comments on this topic, spoke to several friends in the industry I’m going to discuss, and pull content from the very services people use to run this scummy practice. So this episode will be a bit longer than most but I’m pretty sure it’ll be the most entertaining episode you’ve ever heard on this show.

If you’ve listened to the show before you know that I’ve created several free guides for you to download the correspond to different topics I talk about on show. The guide that best relates to today’s topic is the “Is it legit?” online course guide” You can get that at TakePermission.com/FreeGuides or by finding your way to this episode to TakePermission.com/Show007.

Customer: I need help learning how to use my new computer.

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You get ideas ALL THE TIME.

But there’s a problem. You either have them spread all over the place, or you don’t develop them because you lose faith that it’s actually a good idea, so you just drop it.

I live in the world of “thought leaders” so guess what a key to victory is? Capturing your thoughts!

I’m not a detail oriented person but I don’t lose digital data, ever. I don’t lose receipts, ideas, or reminders. If you stick around you’ll learn 10 different ways to never lose an important idea again.

You can keep wandering, being frustrated at losing your great ideas, or you can start capturing everything. Here we go…

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Masterminds are all the rage right now. They’ve gone from “What’s a mastermind?” to “How can I get into one?” They’re mainstream because people speak so highly of their influence.

Some masterminds are life-changing. Other masterminds are a scam.

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If you’re a content creator than you can encourage, inspire, and equip your audience through writing, podcasting, and creating digital education.

So why don’t you?

You struggle to create great content because it’s hard work. There are obstacles to creating great content. I know what they are and I know how you can overcome them.

I’ve made my living creating content for the last eight years. I’ve sold digital and print books, webinars, and digital courses. I know the obstacles to creating content because I’ve battled them. The obstacles can be defeated if you know the strategy that overcomes each one.

Overcomplicating – Spending too much time creating content and feeling overwhelmed by the details of writing, editing, and promoting your work.

Honesty – Creating realistic expectations about what you’re capable of so you complete what you start when you set out to create.

When you create, you can put our content in many different places. A post on LinkedIn, a video on YouTube, a podcast on iTunes, a post on our blog or Medium, a post on our Facebook wall, Page our Group, a tweet on Twitter, the list goes on and on. You can do so much but get paralyzed by the options.

    [player]       Ever wonder how some people sell things that everyone loves to buy? Why does Apple always run out of iPhones? How can internet entrepreneurs sell the same course and keep people coming back again and again? How do some coaches find the perfect clients? How do some authors write books that their audience loves?  The key to success with your market isn’t luck, or guessing, or trying, trying and trying. It’s understanding your audience. It’s knowing what they want. Today, we’ll talk about how you can know what they want, and it won’t cost you a penny to find out.

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18 years ago I was a sophomore in college and went to Birmingham, Alabama to visit some friends, they were older than me, had young kids already and were recruiting me to work with their ministry. One sunny day during my trip I went to a playground with my friend’s wife and their only child. I don’t remember his name but I do remember that the boy was wild. (more…)