In this episode we got to speak with Zebulon "Zeb" Smith of Zebulon LLC. Zeb is a licensed Certified Public Accountant who works exclusively with adventure business owners. He speaks regularly at industry conferences across the nation and is the industry’s leading expert in business management consulting, business finances, and a qualified guide to help Outfitters on their business journey. Other Outfitters and Guides have even coined him as “The Guides’ Guide.”