Outfitter Pros Podcast

In this episode, I speak with Russell True from White Stallion Ranch and the True Ranch Collection. Russell shares about some of the earliest struggles the ranch had, and ultimately how he overcame them and started expanding to purchasing multiple ranches to make up the True Ranch Collection. His story is one of grit and determination, and possibly a little luck here and there.

You can connect with him at:

Cowboy Up Podcast

White Stallion Ranch

True Ranch Collection

⁠[email protected]⁠

Are outdated marketing myths holding your outfitting business back? Today, we’re debunking three common misconceptions that keep Outfitters stuck: marketing doesn’t have to break the bank, targeting everyone means attracting no one, and relying solely on social media won’t fill your calendar. Tune in, learn what really works, and discover one practical step to boost your bookings immediately.

Do you truly understand what drives your customers to book trips? Spoiler alert: it’s not just the size of the fish or intensity of the rapids! In today’s episode, discover the real reasons customers choose you, how to align your marketing to match their actual desires, and why personable guides and clear expectations can transform your business. Plus, get a quick actionable tip to immediately upgrade your messaging.

Ever caught yourself hoping your website magically draws customers, or that one Facebook post somehow fills your calendar? Hope feels good—but it won’t grow your outfitting business. In this episode, discover why “hopes and dreams” fall short and how shifting to strategic marketing plans and practical systems can reliably fill your trips and boost your profits. Stop hoping and start acting—let’s make your business thrive.

In this kick-off episode of season 2 of The Outfitter Pros Podcast, we cut straight to the chase, breaking down what marketing truly means for outfitters. Forget complicated jargon or expensive tactics—this episode clarifies how simple, clear communication can transform your business. Learn the essential pillars of clarity, consistency, and visibility, and discover a quick, actionable tip you can apply today to sharpen your marketing message. Tune in to ensure your ideal customers know exactly why choosing your outfitting service is their best adventure yet!

In this episode, we get to speak with  @ZacharyCollier  of Northwest Rafting Company. He shares his journey of becoming a raft guide and ultimately starting his own rafting business! It's a wealth of wisdom for anyone looking to learn more about running and sustaining a successful Outfitter business. From the outdoor industry marketing strategies he's used to the focus on training his staff to deliver stellar services, this episode covers it all.

YouTube Channel: @ZacharyCollier (Be sure to subscribe to it 😎)

Facebook: https://www.facebook.com/nwrafting

Email: [email protected]

Dive into the heart of Alaskan fishing adventures in this exciting episode of the Outfitter Pros Podcast. Join us as we sit down with Captain Nickolas of River Rise Fishing Guides, exploring the serene yet thrilling world of fishing in Alaska's renowned Kasilof and Kenai Rivers. Discover what makes a fishing trip unforgettable with stories, tips, and insights directly from the captain himself.

Today on our podcast, we're excited to chat with Dalton Romanowski, an expert fly fishing guide from Central Oregon. Dalton has an impressive background, guiding with Deep Canyon Outfitters and exploring the wild rivers of Idaho and Wyoming with World Cast Anglers. He knows the Pacific Northwest's waters like the back of his hand and loves sharing his fly fishing wisdom with both eager newcomers and fellow guides.

This week on the Outfitter Pros Podcast we talk with Vesna Plakanis from A Walk in The Woods.

This weeks episode is with Carrie Soulliere.