A recent report suggests that we produce 3.5% of the fruit and veg we consume as a population here in Wales. If you're a farmer looking to diversify or add another enterprise on farm this podcast could incentives you to look at the options. Join our three panellists- John Morris and his family from Crickhowell have 8 enterprises on the farm, he describes himself as a 'land use operator' being able to generate an income from a relatively small farm through several diversification initiatives. We also here from Edward Morgan, representing Castell Howell Foods that are this year celebrating 35 years of business and have grown to become Wales' leading independent food service wholesaler. Edward outlines the possible opportunities and gaps in the market that we should consider. Sarah Gould, Horticulture Manager at Lantra outlines how Farming Connect can assist if this episode has resonated with you!