This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares:

• About himself, his work in the world, and his books.
• His definition of giving.
• Some of the authors he admires and how they provide immense value through their online presence.
• How he has been generous to others through his online presence over the years.
• The impact he has seen from giving value to others as it relates to creating reach for his books and his business.  
• An in-depth explanation of the title of his book, The Go-Giver. 
• Why people should embrace giving, rather than resisting it. 

For our show notes, including action steps and resources, visit: https://bit.ly/3FQXWE1 

Please feel free to send a message to Becky at [email protected] to share your thoughts!