Many want to tell better stories but they don't know why stories matter.  Amy Blaschka dives into the key to telling better stories is observation.  She mentions there is a great importance of leading with curiosity to learn how to tell a more resonating story.

When we are working to connect with people through social media, email, or in a meeting stories can be your greatest ally.  When we use stories to communicate our passion and the context of why we are reaching out.

Amy & I agree that when people learn how to tell a more compelling story more people have the opportunity to connect.

If you are in the business of connecting with others stories can help build a bridge.  Listen to Amy dive into the importance of knowing our own story & telling better stories.