What lessons are there to learn from a man who works with over 50 football clubs, helping them with their digital media strategy?
In this episode of the podcast, I'm joined by Mario Leo, Founder and General Manager of RESULT Sport and Digital Sports Africa. We talked about the importance of football clubs being active on social media, and the beauty of data in football.
Mario also shared his experience working with brands like AS Roma, Manchester City, Juventus and Borussia Dortmund.
Follow me and say hello on Twitter @Papi_theGreat
00:00 - 03:20: Introduction
03:20 - 07:35: Partnering With Football's Biggest Brands
07:35 - 10:00: The Beauty of Data in Football (and Its Limits)
10:00 - 14:00: The Beauty of Content Strategy and Understanding the Various Platforms
14:00 - 17:25: The Relevance of Social Media to Marketing Channels
17:25 - 20:00: How Nigerian Clubs Can Optimize Their Social Media Channels
20:00 - 31:40: Jerseys Signed by Players, Football Courses and the Rhine Valley
31:40 - 38:30: Africa's Mixed Response to Leveraging on Social Media and Digital Platforms
38:30 - 47:00: Creating Content for the Fans and 3 Keys Football Clubs Can Use to Build a Following on Twitter and Instagram
47:00 - 53:15: Kaufen Sie Ronaldo
53:15 - 58:45: The Competitiveness of Football Across Europe
58:45 - End: Conclusion