For this episode of the podcast, I am pleased to welcome Cassandra Gholston, the Co-Founder & CEO of PartnerTap. I've known Cassandra since the early days of PartnerTap, so it was great to have her as a guest to discuss the success of her company and a topic we are both passionate about, Partner Co-Selling. In this episode, Cassandra and I both agree that trust, commitment, and focus are critical factors to successful co-selling and partnerships.

As CEO, Cassandra is responsible for the strategic vision of PartnerTap. Before founding PartnerTap, Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President's Clubs and awards. She drives to make the jobs of channel and sales teams more lucrative through PartnerTap. Cassandra is passionate about giving back with a focus on charities around autism and youth.

I was an early fan of Cassandra and PartnerTap, so it was great to have this discussion on how technology has become a key enabler to the process of getting results. We both agree that overlook partnership first principles is often the kryptonite to successful partnering.

In this episode, Cassandra and I go deep on co-selling fundamentals for successful partnerships, how customers use her technology for success, her perspective and journey as a woman CEO in the tech sector, and trends she sees in the partner universe.

I hope you enjoy this interview as much as I enjoyed my time with Cassandra Gholston.

LINKS & RESOURCES

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As with each of my episodes,