In this episode, Steve talks about his trip to Ireland and he had the pleasure of speaking with Southern Tide representative Reid Howard. They discuss the following topics:

• The history of Southern Tide apparel

• How motivated the company to enter the golf market

• What makes ST apparel stand out from other companies when it comes to quality and design

• Their target audience

• Popular products they offer in their apparel line

• Special fabrics and technology they use to design and make their apparel

• Customer feedback

• Approach to marketing and branding

• Challenges they face in a competitive market

• .....and much more!