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91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank
"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank
🎙️ New episode of Time for a Reset — brought to you by Overline.
In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.
Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.
This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.
🎧 In this episode, you'll learn:
- What it really takes to make marketing a strategic partner
- How a Chief Customer Officer can unite product, data, digital, and marketing
- Why agile collaboration beats another org chart redesign
- How to balance long-term brand building with short-term performance
- How to build a business case for brand that your CFO will buy
- Where AI can actually make a difference
- What embedding brand values into an organisation really looks like
- And the leadership traits marketers need next
This one’s for anyone tired of being seen as a service function and ready to lead.
Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.
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By Overline
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"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank
🎙️ New episode of Time for a Reset — brought to you by Overline.
In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.
Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.
This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.
🎧 In this episode, you'll learn:
- What it really takes to make marketing a strategic partner
- How a Chief Customer Officer can unite product, data, digital, and marketing
- Why agile collaboration beats another org chart redesign
- How to balance long-term brand building with short-term performance
- How to build a business case for brand that your CFO will buy
- Where AI can actually make a difference
- What embedding brand values into an organisation really looks like
- And the leadership traits marketers need next
This one’s for anyone tired of being seen as a service function and ready to lead.
Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.
Support the show