🎙️ New episode of Time for a Reset;  brought to you by Overline.

“We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising

TFAR has had a little break this summer, but we’re now back and delighted to bring you this episode with Paul Wright, Director and Head of EMEA at Uber Advertising, for a candid conversation about why it's time to reset the way we think about marketing, from tracking devices to truly understanding people.

Paul draws on his experience at AOL, Sky, Apple, OMD, and now Uber to demonstrate how leading brands are shifting their focus from data overload to contextual relevance, cultural connection, and genuine human attention.

This episode is packed with bold ideas and practical strategies for CMOs and rising marketing leaders ready to cut through the noise and re-center marketing around people, not platforms.

🎧 In this episode, you'll learn:

• Why the future of advertising is people-first, not device-first
• How Uber measures genuine consumer attention, and hits 6.6 seconds of it
• What makes cultural context more powerful than raw targeting data
• How to balance personalization with privacy and trust
• Why fraud-free, native environments deliver stronger ROI
• What it means to create journey-based, brand-safe advertising
• How retail media can elevate brand engagement beyond the basics
• And why the fundamentals of marketing matter more than ever in an automated world

This one’s for marketers ready to pivot from solely a device-centric to a more human-centric approach to marketing. 

Paul Wright is the Director and Head of EMEA at Uber Advertising, where he leads the company’s rapidly growing billion-dollar ad business. With a career spanning global giants like AOL, Sky, Apple, and OMD, Paul has been at the forefront of driving the digital agenda. A former entrepreneur and executive leader, Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a firm believer in diversity and inclusion in the workplace. 

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"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank

🎙️ New episode of Time for a Reset — brought to you by Overline.

In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.

Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.

This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.

🎧 In this episode, you'll learn:

• What it really takes to make marketing a strategic partner
• How a Chief Customer Officer can unite product, data, digital, and marketing
• Why agile collaboration beats another org chart redesign
• How to balance long-term brand building with short-term performance
• How to build a business case for brand that your CFO will buy
• Where AI can actually make a difference
• What embedding brand values into an organisation really looks like
• And the leadership traits marketers need next

This one’s for anyone tired of being seen as a service function and ready to lead.

Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.

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At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360.

Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.

• Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven
• Ben Richardson - Agency Sales Executive, Albertsons Media Collective
• Catalina Salazar – Global Senior Director of Retail Media, Wolt
• Maurits Priem – VP Monetization Europe & Indonesia, Ahold Delhaize
• Alice Anson – Director - Digital Media, Nectar360

Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into:

• The biggest opportunities to create brand value and elevate the shopper experience
• How retail media is moving up the funnel to become a more strategic part of the marketing mix
• What brands still get wrong, and how retailers can help bridge the knowledge gap
• The importance of seamless, omnichannel experiences
• And what successful brand–retail partnerships really look like in 2025 and beyond

It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.

We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing.

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In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.

Our Guest List Features:
 – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen
 – Charlotte Murphy, Global Media Director, Unilever UK
 – Kristen Nolte, SVP of Global Media, Dell Technologies
 – Rob Edwards, Director of Global Media, Arla Foods

🎧 What to Expect: 

• How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled.
• Balancing long-term brand building with short-term performance.
• Breaking down silos between media, data, and creative.
• Activating first-party data while maintaining consumer trust.
• Measuring what matters: business impact, not just clicks. 

They also share what’s caught their eye at Cannes this year — from creative breakthroughs to how AI is showing up in real, practical ways.

Don’t miss Part Two, where we speak with retail leaders about how they’re evolving retail media from the inside out.

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"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.

Tune in to learn more about:

• How to strike the perfect balance between performance marketing and brand building 
• The framework for implementing "media mix modeling light" for ROI on a budget
• Why AI should be a complementary tool rather than a replacement for human marketing 
• Structuring hybrid in-house/agency teams to maintain efficiency and creativity
• Upskilling future CMOs by combining financial acumen with creative storytelling
• Effectively managing first-party data to maintain customer trust and privacy
• Why the modern CMO must serve as an "orchestra conductor," 

Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.

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"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. 

What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it’s a masterclass in modernizing with purpose.

Tune in to learn more about:

• How to evolve legacy brands while maintaining core customer loyalty
• The "Natural Extension" framework for successful brand innovation 
• Why first-party data capabilities are crucial for modern CPG marketing success
• How to authentically connect with multicultural audiences
• The importance of maintaining brand consistency across languages and channels
• Why direct consumer interaction and real-world experience remain critical for modern marketers
• How to leverage AI and digital marketing for precise consumer segmentation 
• The strategic approach to expanding distribution channels 

Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.

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“There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven

The latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!

Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.

Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.

He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.

What You’ll Learn:

• How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal risk
• Why in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listeners
• The "Movable Middle" principle for identifying and targeting customers most likely to switch brands
• How AI-powered voice technology enables dynamic, localized audio creative at scale
• Why convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumers
• The power of combining observed behaviors with declared preferences for more accurate customer insights
• How breaking down organizational silos between analytics, marketing, and research teams drives better results
• Why transparency and partnership between retailers and brands leads to more successful retail media programs

Mario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.

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"The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug.

The latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Paul Frampton, Is live!

Paul Frampton sits down with Paul Stafford, Head of Retail Media at Superdrug, to explore the evolution of retail media networks from bottom-funnel activities to a full-funnel strategy. Drawing from his experience at global brands like Pepsi and Virgin, Paul shares invaluable insights on building effective retail partnerships, the importance of first-party data, fostering collaborative retailer-brand partnerships, and balancing sales and marketing strategies. Paul highlights why the future of retail media lies in brand building rather than just conversion metrics. 

Here are some key talking points from the episode:

• A Retail Media Reset
• Beyond Conversion: Retail Media's Evolution as a Brand Builder
• Superdrug's Global Advantage: The AS Watson Connection
• From Brand Marketing to Retail Media: A Career Journey
• The Industry's Progress in Full-Funnel Marketing
• In-House vs Agency: Building Retail Media Capabilities
• Building Better Brand Partnerships
• AI's Role in Retail Media Growth
• Essential Skills for Retail Media Leaders
• Key Takeaways: The Future of Retail Medi

Paul Stafford is a versatile marketing leader with a proven track record of building iconic brands and driving commercial success across FMCG, Beauty, Telco, and more. With expertise in digital marketing, integrated communications, and retail media, Paul has held senior roles at Superdrug, PepsiCo, and Virgin Media. Notably, he launched Superdrug’s Retail Media network and established PepsiCo’s first in-house creative agency. Passionate about creativity and innovation, Paul also advises Irish start-ups through Enterprise Ireland. Outside of work, he enjoys trail running and exploring the outdoors.

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"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.

The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!

Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand. 

Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.

Here are some key talking points from the episode:

• The Shift to Storytelling in Marketing  
• The Birth of Mid-Day Squares  
• Building Community Through Vulnerability  
• The Struggles of Traditional Brands  
• The Power of Emotional Content  
• Embracing the Entrepreneurship Journey 

Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods. 

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How do global brands scale in fundamentally different and culturally diverse markets?

"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.

In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.

Here are some key talking points from the episode:

• Confusing Busyness with Progress  
• Balancing Short-Term and Long-Term KPIs  
• Aligning Strategy with Execution
• The Importance of Unifiers in Global Branding  
• Creativity as a Business Imperative  
• Sustainability in Marketing Communications  
• The Evolving Role of Strategy in the Age of AI

Mo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry. 

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