Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, we revisit the most defining marketing conversations of 2025 from eight global marketing leaders across CPG, retail, media, and technology. The episode explores what it truly means to reset marketing for sustainable growth. From rebalancing data with storytelling and fixing broken brand safety systems to evolving legacy brands, rethinking retail media, and refocusing digital advertising on real people. While each insight challenges conventional wisdom, this is where marketing leaders across industries need to be today. Together, these perspectives capture the ideas that shaped the year and point toward a more human, impactful future for marketing.

Meet the guests:

• Lucas Mack: Senior Director of Brand Marketing & Communications, Kubota North America
• Norm Johnston: SVP, Global Head of Advertising Strategy, News Corp
• Victoria Lozano: Chief Marketing Officer, Crayola
• Mo Kingston: Global Marketing Strategies Lead, Nestlé
• Paul Stafford: Former Head of Retail Media, Superdrug (now Head of Very Media Group)
  Mario Mijares: VP Marketing, Loyalty & Monetization Platforms, 7-Eleven
• Ariela Nerubay Turndorf:  Chief Marketing Officer, Grupo Jumex
• Paul Wright: Head of EMEA, Uber Advertising

If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.

Support the show

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential and digital spaces, leveraging brand heritage as a competitive edge, and using AI to empower creativity responsibly. Her insights equip senior marketers with a practical framework for long-term brand impact.

Topics Covered: 

• Why the "Brand vs. Product" debate is obsolete, and why the most effective marketing strategy isn't choosing between brand elevation and product innovation; it's executing both simultaneously.  
• How to translate brand purpose into a unifying campaign architecture: Crayola's "Campaign for Creativity" demonstrates how to align messaging across all touchpoints, from product launches to location-based entertainment. 
• The framework for extending brand reach beyond traditional product categories: Moving beyond core offerings into experiential spaces (location-based entertainment), digital platforms (interactive apps), and cultural partnerships (limited-edition collaborations). 
• How to leverage brand heritage and archives as competitive moats: Using a 40-year archive of children's artwork to reunite adult creators with their childhood creations isn't just nostalgia marketing; it's a defensible and authentic brand asset. 
• The strategic approach to AI in consumer-facing applications: Position AI as an enabler of creativity rather than a replacement for human creation, especially for younger audiences.
• Why awareness of blind spots is the most critical leadership skill: The biggest marketing failures often stem not from details you sweated over, but from underlying assumptions you took for granted. 

Victoria Lozano is Chief Marketing Officer at Crayola, overseeing all aspects of marketing and consumer engagement for one of the world's most iconic and culturally resonant brands. With a distinguished career spanning Fortune 500 companies, including Cadbury North America (where she led the $1.2B gum and mints portfolio), Miller Brewing Company, Warner Lambert, and Pfizer, she brings deep expertise in brand strategy, product innovation, and omnichannel marketing.

If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.

Support the show

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix, he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences.

Topics Covered: 

• How to leverage the five fundamental questions of storytelling (Who, What, When, Where, Why) to build authentic brand narratives
• Why emotional connection precedes logical decision-making in all purchasing decisions, regardless of culture or industry
• The crucial distinction between "brand" (internal truth) and "branding" (creative execution) in building lasting customer trust
• How to authentically embed purpose into company culture 
• Why generational shifts are driving a return to purpose-driven leadership and marketing
• The "I Was Caught" framework for building employee engagement and retention
• How to balance data-driven decision-making with creative storytelling to drive growth
• Why AI should be viewed as an amplifier of human creativity rather than a replacement 

Lucas Mack is the Head of Global Brand Strategy at Kubota North America, where he leads with a mission to unite authenticity, purpose, and storytelling. With over 18 years of experience, including founding a multimillion-dollar creative agency and consulting for Fortune 100 clients like Microsoft, T-Mobile, and Netflix, he helps brands align culture with vision. A TEDx speaker, author, and host of The Lucas Mack Show, he combines brand strategy with leadership transformation to drive trust and lasting impact.

If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.

Support the show

New episode of Time for a Reset, brought to you by Overline.

"Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global Head of Advertising at News Corp.

On this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, Fiona Davis welcomes Norm Johnston, SVP and Global Head of Advertising Strategy at News Corp, for a candid conversation about why it’s time to reset how we think about brand safety, AI, and premium content in marketing.

Norm draws on his extensive experience across agencies, publishing, and strategy to show how leading brands are navigating the challenges of blocked news content, AI-driven validation, and evolving publisher-advertiser partnerships.

This episode is packed with bold ideas and practical strategies for CMOs and marketing leaders seeking to engage audiences in premium, brand-safe environments.

🎧 In this episode, you'll learn:

• Why 54% of blocked news content is actually brand-safe and how AI can unlock it
• How AI is reshaping publisher-advertiser relationships and driving new business models
• The business case for advertising in premium news environments to reach high-value audiences
• How publishers innovate with shoppable content and retail media without compromising editorial integrity
• Why quality journalism remains critical for both democracy and marketing effectiveness
• How marketers can combine AI automation with high-touch creative experiences

This one’s for marketers ready to pivot from basic digital advertising to human-centric, brand-safe, and future-ready strategies.

Norm Johnston is a digital marketing pioneer and a thought leader in the global marketing space. He began his career in 1995 at Modem Media, the agency behind the first banner ad. He led Modem’s international expansion in London, then held global leadership roles at Mindshare, including Chief Digital and Strategy Officer. Norm later served as Global CEO of Unruly, now a Nexxen company, and is currently SVP, Head of Global Advertising Strategy at News Corp. A published author and industry thought leader, he lives in London with his family.

Support the show

🎙️ New episode of Time for a Reset;  brought to you by Overline.

“We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising

TFAR has had a little break this summer, but we’re now back and delighted to bring you this episode with Paul Wright, Director and Head of EMEA at Uber Advertising, for a candid conversation about why it's time to reset the way we think about marketing, from tracking devices to truly understanding people.

Paul draws on his experience at AOL, Sky, Apple, OMD, and now Uber to demonstrate how leading brands are shifting their focus from data overload to contextual relevance, cultural connection, and genuine human attention.

This episode is packed with bold ideas and practical strategies for CMOs and rising marketing leaders ready to cut through the noise and re-center marketing around people, not platforms.

🎧 In this episode, you'll learn:

• Why the future of advertising is people-first, not device-first
• How Uber measures genuine consumer attention, and hits 6.6 seconds of it
• What makes cultural context more powerful than raw targeting data
• How to balance personalization with privacy and trust
• Why fraud-free, native environments deliver stronger ROI
• What it means to create journey-based, brand-safe advertising
• How retail media can elevate brand engagement beyond the basics
• And why the fundamentals of marketing matter more than ever in an automated world

This one’s for marketers ready to pivot from solely a device-centric to a more human-centric approach to marketing. 

Paul Wright is the Director and Head of EMEA at Uber Advertising, where he leads the company’s rapidly growing billion-dollar ad business. With a career spanning global giants like AOL, Sky, Apple, and OMD, Paul has been at the forefront of driving the digital agenda. A former entrepreneur and executive leader, Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a firm believer in diversity and inclusion in the workplace. 

Support the show

"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank

🎙️ New episode of Time for a Reset — brought to you by Overline.

In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver.

Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them.

This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business.

🎧 In this episode, you'll learn:

• What it really takes to make marketing a strategic partner
• How a Chief Customer Officer can unite product, data, digital, and marketing
• Why agile collaboration beats another org chart redesign
• How to balance long-term brand building with short-term performance
• How to build a business case for brand that your CFO will buy
• Where AI can actually make a difference
• What embedding brand values into an organisation really looks like
• And the leadership traits marketers need next

This one’s for anyone tired of being seen as a service function and ready to lead.

Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams.

Support the show

At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360.

Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.

• Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven
• Ben Richardson - Agency Sales Executive, Albertsons Media Collective
• Catalina Salazar – Global Senior Director of Retail Media, Wolt
• Maurits Priem – VP Monetization Europe & Indonesia, Ahold Delhaize
• Alice Anson – Director - Digital Media, Nectar360

Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into:

• The biggest opportunities to create brand value and elevate the shopper experience
• How retail media is moving up the funnel to become a more strategic part of the marketing mix
• What brands still get wrong, and how retailers can help bridge the knowledge gap
• The importance of seamless, omnichannel experiences
• And what successful brand–retail partnerships really look like in 2025 and beyond

It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.

We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing.

Support the show

In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.

Our Guest List Features:
 – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen
 – Charlotte Murphy, Global Media Director, Unilever UK
 – Kristen Nolte, SVP of Global Media, Dell Technologies
 – Rob Edwards, Director of Global Media, Arla Foods

🎧 What to Expect: 

• How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled.
• Balancing long-term brand building with short-term performance.
• Breaking down silos between media, data, and creative.
• Activating first-party data while maintaining consumer trust.
• Measuring what matters: business impact, not just clicks. 

They also share what’s caught their eye at Cannes this year — from creative breakthroughs to how AI is showing up in real, practical ways.

Don’t miss Part Two, where we speak with retail leaders about how they’re evolving retail media from the inside out.

Support the show

"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.

Tune in to learn more about:

• How to strike the perfect balance between performance marketing and brand building 
• The framework for implementing "media mix modeling light" for ROI on a budget
• Why AI should be a complementary tool rather than a replacement for human marketing 
• Structuring hybrid in-house/agency teams to maintain efficiency and creativity
• Upskilling future CMOs by combining financial acumen with creative storytelling
• Effectively managing first-party data to maintain customer trust and privacy
• Why the modern CMO must serve as an "orchestra conductor," 

Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.

Support the show

Tune in to Time for A Reset

"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA

On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. 

What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it’s a masterclass in modernizing with purpose.

Tune in to learn more about:

• How to evolve legacy brands while maintaining core customer loyalty
• The "Natural Extension" framework for successful brand innovation 
• Why first-party data capabilities are crucial for modern CPG marketing success
• How to authentically connect with multicultural audiences
• The importance of maintaining brand consistency across languages and channels
• Why direct consumer interaction and real-world experience remain critical for modern marketers
• How to leverage AI and digital marketing for precise consumer segmentation 
• The strategic approach to expanding distribution channels 

Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.

Support the show