In this episode of the InNOLEvation® Mindset Podcast, host Mark McNees chats with author and self-publisher Michael Ciccarelli-Walsh. From his beginnings as an FSU student writing sci-fi and fantasy novels to his recent venture into children's literature, Michael shares the inspiration behind his works, including his latest book, 'Gabatha the Green Bean.' They discuss the complexities of self-publishing, the importance of a strong support system, and the challenges of marketing across different genres. This episode offers valuable insights for aspiring writers and entrepreneurs looking to navigate the creative and business sides of publishing.

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00:00 Introduction and Guest Welcome

00:43 Michael's Background and Writing Journey

01:21 Inspiration Behind 'Gabatha the Green Bean’

03:02 Distribution Channels and Local Support

03:37 Early Writing Days at FSU

05:45 The Zoro Series and Sci-Fi Inspirations

09:54 Writing Process and Overcoming Challenges

22:23 Self-Publishing vs. Traditional Publishing

23:47 The Self-Publishing Revelation

24:17 Marketing Strategies and Industry Insights

25:15 Sophomore Book Experience

26:27 Challenges and Realizations

27:43 Exploring New Genres

29:23 The Importance of Reader Engagement

34:08 Navigating the Children's Book Market

36:40 Building a Personal Brand

44:42 Advice for Aspiring Authors