In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales.

Takeaways:

• Sub-brands allow you to engage your audience without the pressure of directly selling
• Focus on creating value-first content that genuinely helps your ICP
• Choose a clear, simple name for your sub-brand that speaks to your audience’s pain points
• Launch with one content format (podcast, newsletter, blog): consistency is key
• Use ads to grow the sub-brand with highly-targeted content that builds trust
• A personal brand behind the sub-brand increases engagement and removes scepticism
• Use your main brand’s product/service in subtle calls to action to create seamless conversions
• Build a community through content and then invite people to your main brand offerings

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

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