This week’s guest on The PR Week podcast is none other than Helena Maus, CEO of Next Fifteen agency Archetype and the Marker Collective. 

She explains the rapidly changing world of technology comms, the PR scene in the Bay Area, the debate between former President Donald Trump and Vice President Kamala Harris and much more. Plus the biggest marketing and communications news of the week, such as the detainment of Miami Dolphins star Tyreek Hill and a new marketing leader at X. 

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