The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.

During this podcast, Spectrum Science’s Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.

Many lessons will be gleaned from this conversation by communicators in all industry verticals about selecting the right influencer, engineering media on day one and working with journalists in a manner that has both near- and long-term benefits for all parties.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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The latest guest on The PR Week podcast is Aaron Kwittken, founder and CEO of PRophet Global. 

The former founder and chairman of KWT Global discussed building PRophet, Stagwell’s AI-powered SaaS platform, the evolving landscape of PR and communications with the integration of AI and the importance of brand safety in influencer marketing.

Kwittken also gave his thoughts on the biggest marketing and communications news of the week, including brand reactions to 

Taylor Swift and Travis Kelce’s engagement, Cracker Barrel's decision to return to its original branding following backlash, Beth Cleveland succeeding Andy Pray as CEO of Praytell, Crumbl Cookie’s CEO’s decision to come out and this week’s Gen Zeitgeist column. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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The latest guest on The PR Week podcast is Torod Neptune, a veteran of prominent in-house and agency roles from Medtronic to Waggener Edstrom. 

Neptune is also a member of the 2025 PRWeek Hall of Fame class, announced just this morning, alongside other industry heavyweights. 

Now a member of the faculty of the University of North Carolina, Neptune talks about PR and communications in academia, as well as the biggest marketing and communications news of the week, including PRWeek’s profile of OpenAI communications leader Hannah Wong. 

Plus, remembering longtime Southwest Airlines head of PR and culture Ginger Hardage, who passed away last Saturday. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers. 

Plus, the biggest marketing and communications news of the week, from Shamrock Capital’s acquisition of the Penta Group to 

WPP’s latest quarterly earnings and ICR CEO Tom Ryan’s decision to step down.  

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds. 

She talks about using creativity and brand initiatives to foster community, how Grindr’s audience challenges brands to be creative, and marketing faster than the speed of what’s trending. 

Also on the agenda: the biggest marketing and communications news of the week, from 

Lollapalooza’s immersive brand activations, IPG’s significant job cuts, a profile of PopUp Bagels’ Gen Z PR director and much more.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman. 

She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations. 

Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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On this edition of The PR Week, we're thrilled to welcome JJ Carter, who took the helm as CEO of FleishmanHillard last October.

Join us as he discusses the agency's evolution, particularly in light of Omnicom Group's pending acquisition of rival Interpublic Group. Plus, we'll dive into the week's biggest marketing and communications news, including IPG’s Q2 earnings, Real Chemistry’s latest acquisition and Astronomer’s viral crisis.

Plus: The 2025 PRWeek US Power List, which features the CEO of Omnicom PR Group in the top slot. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Pam Jenkins recently left Weber Shandwick, where she spent the last two decades, to join nonprofit Shatterproof as its CEO. 

The organization works to reduce the burden of substance use disorder in the U.S. by increasing access to treatment, expanding education and driving public policy change. Jenkins talks about her previous work with Shatterproof at Weber and her plans for the nonprofit.

Plus, the biggest marketing and communications news of the week, such as Omnicom’s poor PR financial results in Q2; reports of a possible tie-up between WPP and Accenture; and prominent people moves at Real Chemistry and Golin. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agencies. 

Also on the agenda is the departure of Sally Susman from Pfizer, CEO Mike Doyle leaving Ketchum, WPP’s profit warning and a spotlight on the brands responding to tragic flooding in Texas. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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Before you fire up the grill and crack open an adult beverage for the Independence Day long weekend, hear from the latest guest on The PR Week podcast, Luz Corona, U.S. editor of Campaign. 

She talks about her first trip to the Cannes Lions International Festival of Creativity, which was full of insights but also a few controversies. 

Other topics on the agenda: layoffs at We. Communications, Pam Jenkins’ new role, a new CCO at Gap Inc. and reflections on this year’s Pride in PR program. 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 

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