“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent as Foster discussed his main takeaways from his time on the Croisette. These included a notable shift from ad influence to earned influence and the prevalence of reputation in conversations on the ground. Foster's all-encompassing chat with PRWeek executive editor Frank Washkuch also covered AI and the early days of OPR post-Omnicom-IPG merger. A must-listen.

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Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creator compensation, faster execution cycles and stronger long-term partnerships. Monica Caponigro, MD at Bobbie and co-author of a new study analyzing six years of creator partnership data, discusses the signals behind the creator economy's maturation and what they reveal about the future of brand-creator relationships. She'll explore why operational excellence is becoming the new competitive advantage, how marketers should rethink creator selection beyond follower count and why the brands winning today are treating creator marketing less like a campaign and more like a business system.

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When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency created Ripple, which closes the gap between brands and the real patients they serve. The story behind this revolutionary offering, the incredible results already achieved and the lessons brands in every sector can learn are front and center during this podcast featuring Anna Khersonsky, managing director at Chandler Chicco Agency (CCA), Kerry O’Keefe, patient engagement lead for Ripple at CCA, and rare disease advocate James Ian. 

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So much conversation around AI has centered on its power as a tool to change how communicators operate. And it’s all valid. However, the realization has become inescapable: AI is no longer just a productivity enabler or touchpoint of amplification. During this podcast featuring RepTrak’s chief reputation and strategy officer Stephen Hahn, we tackle how AI has become your most important stakeholder for everything from reputation matters to crisis comms to the development of actionable insights.

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This week’s guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group. 

In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an effective part of an agency’s workflow. He also chats about the firm’s aggressive expansion strategy and what it looks for in prospective deals. 

Plus, the biggest marketing and communications news of the week: the first round of the 2026 World Cup, the Knicks winning the NBA title, AMD’s new chief communications officer and much more. 

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This week’s guest on The PR Week podcast is Jim O’Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O’Leary talks about why he switched firms and what the agency of the future looks like. Plus, the biggest PR and communications news of the week, including the completed Golin Ketchum merger, a new healthcare leader at Allison Worldwide and an interesting NBA Playoffs campaign starring Chipotle and Timothée Chalamet. And it wouldn’t be The PR Week podcast without some banter about the start of the World Cup, so tune in to see who PRWeek’s staff is supporting. 

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Does every technology client now need to be able to tell an AI story? 

Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. 

Perry also chats about: 

-How her firm makes sure employees are upskilled on the latest technology. 

-Mission North’s status as a Benefit Corporation, and how it balances that with servicing clients. 

-Her expectations for the PR agency sector. 

Also on this episode: PRWeek’s Jess Ruderman talks about the 2026 edition of PRWeek’s Pride in PR list, as well as trends she’s reporting on as major brands pull back from public Pride sponsorships. 

Plus, Edelman names its first global chief creator officer and T.J. Maxx has a cheeky response to being made the object of fun in the sequel to The Devil Wears Prada. 

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The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.

Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry’s Erin Bittner, president of integrated communications, and Bayer’s Courtney Ambrosi, director of consumer integrated marketing strategy, women’s healthcare, is so valuable.

During this conversation, the two discuss why cultural relevance and authenticity matter more than reach. They provide a blueprint for integration in a digital ecosystem. Help in measuring both the hard and soft value of influencer marketing is provided. And they make a compelling case for why compliance is a catalyst, not a constraint, for stronger influencer partnerships.

If you want to learn how to work with influencers in a manner that will drive deeper credibility, connection and business impact, you’ve found the right podcast.

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As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer.

During this podcast, Coyne PR’s Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out the risks of having too narrow a set of prompts. They help you move beyond raw AI outputs to glean insight you can act on immediately.

To top it all off, they lead an exercise in which a prompt is crafted on the spot — putting all the lessons on display for you to follow.

The ability to prompt effectively will become — if it hasn’t already — one of the most important skills a PR pro can master. This conversation will be a huge step in that direction for you.

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