The PR Week

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved.

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How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship? 

Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree. 

Also on the agenda: the biggest marketing and communications news of the week, including WPP’s Q4 2025 and full year earnings; 

a shift at the top of PRWeek’s 2025 U.S. agency rankings; the decision by Levi Strauss & Co.’s chief communications officer to retire and much more. 

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The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency. 

He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny’s performance at Super Bowl LX and his time working for the late first lady Nancy Reagan. 

Plus, the biggest marketing and communications news of the week, including Omnicom’s first earnings report since acquiring Interpublic Group, Alexis Williams’ promotion at Target and the 2026 PRWeek Communicator of the Year. 

We also pay tribute to sports PR pioneer Alan Taylor, who passed away this month. 

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The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. 

Haberman talks about what the situation on the ground in Minneapolis is like, and how it’s affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. 

Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson. 

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There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.

Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.

Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don’t realize that every person in the organization has a crucial role to play in this equation.

Being a “Best Place to Work” takes exactly that — work. It doesn’t happen by accident. It takes a plan. And this podcast will go a long way toward helping you devise that plan.

And our secret ingredient:

One leader each from three organizations that were named 2025 PRWeek Best Places To Work, all of whom are under the umbrella of our podcast partner, Syneos Health Communications.

Our featured guests:   

-Arwen Evans, MD, Chamberlain Healthcare Public Relations   

-Anna Khersonsky, MD, Chandler Chicco   

-Alina Worth, MD, Biosector 2

The best way to learn how to do something is to hear from those who have done it. This event presents you that precise opportunity — and we look forward to you joining us for it.

PRWeek.com

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Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show. 

Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target’s new CEO to employees and the next Cannes Lions PR jury leader. 

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The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. 

Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals. 

Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn. 

PRWeek.com

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With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value.

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The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR industry. 

PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including 

Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O’Leary. 

PRWeek.com

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