The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency. 

He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny’s performance at Super Bowl LX and his time working for the late first lady Nancy Reagan. 

Plus, the biggest marketing and communications news of the week, including Omnicom’s first earnings report since acquiring Interpublic Group, Alexis Williams’ promotion at Target and the 2026 PRWeek Communicator of the Year. 

We also pay tribute to sports PR pioneer Alan Taylor, who passed away this month. 

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