The PR Week

AI Deciphered is back for a second year!

On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.

Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.

The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.

To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.

Register here for tickets to the 2025 AI Deciphered conference.

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PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon’s Drew Herdener. 

Plus, the biggest marketing and communications news of the week, from Unilever’s new campaign with NFL legend Marshawn Lynch

 to major people moves at Acrisure, The Weber Shandwick Collective, DuPont and Twitch. 

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We only have treats for our listeners on this Halloween edition of The PR Week podcast. 

This week’s guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more. 

Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and 

FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon. 

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Featuring:
Shane Arman, SVP, head of US Sports, Allison Worldwide

In 2010, many comms pros studied “The Decision” — LeBron James’ highly anticipated announcement of which team “he’d be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek’s Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take away from this episode.

And that is just the start of this game. The WNBA. Emerging sports leagues. NILs. Pickleball — we know you’re playing it. Everyone seems to be. All are discussed at length with Arman — all with a focus on the valuable comms lessons to be gleaned from each.

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Featuring:

-Richard Edelman, CEO, Edelman
-Chris Foster, CEO, Omnicom Public Relations Group

“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”

In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19’s impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.

And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants.

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This week’s episode of The PR Week podcast comes to you from PRWeek’s PRDecoded conference in Chicago, which took place on October 16 and was themed around navigating uncertainty.

PRWeek news editor Diana Bradley catches up with Bespoke Beauty Brands CEO Stacey Tank right before she took to the stage to share her journey from the comms office to the boardroom. Bradley also speaks with Feeding America’s Monica Lopez Gonzalez, PepsiCo’s Andrea Foote, MSL’s Diana Littman and The Lagrant Foundation’s Kim Hunter. 

Meanwhile, PRWeek associate news editor Jess Ruderman interviews Burson’s Vikki Chowney.

The episode also includes conversations with attendees from on the stage at the event, such as Kevin Warren, president and CEO of the Chicago Bears, who was the closing keynote speaker; as well as Omnicom Public Relations Group CEO Chris Foster and Edelman CEO Richard Edelman, who met for an on-stage discussion about the “state of the PR nation.”

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Is the press release back and better than ever? Some experts are making that case, thanks to the emergence of AI and large language models as a search tool. 

Joining the podcast this week to talk about that topic and much more is Matt Brown, president of PR Newswire, who discusses the marked increase in PR pros using AI for their jobs, which has benefitted press releases as an authoritative source of information. 

Plus, the biggest marketing and communications news of the week, including General Motors bringing together its marcomms departments under Lin-Hua Wu, why brands need to get in shape now for the World Cup and a major departure from Burson. And don’t forget: it’s one day to PRDecoded in Chicago. 

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On this latest edition of The PR Week podcast, we’re joined by Jason Abrams, senior PR manager at Amtrak, who talks about how his organization measures success and prepares for the unexpected

Also on the agenda: a major leadership shift at Edelman, State Farm’s first chief communications officer, the rise of creator-led agencies and the effects of the government shutdown. Plus, PRWeek’s Salary Survey 2026 and Play by Play have arrived. 

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This week’s guest on The PR Week podcast is Bill Imada, PRWeek Hall of Famer and chairman and chief connectivity officer at IW Group. He talks about the just-published Civility Paradox report, which shows that while most Americans decry incivility in public life, they consider themselves civil. 

He also talks about the biggest marketing and communications news of the week, including a BBQ-flavored campaign from Progresso, and seeks to answer one of the major questions of our time: Is Taylor Swift finally oversaturated?

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This week’s guest on The PR Week podcast is Mark Truby, chief communications officer at Ford Motor Company. 

Truby talks about some of his company’s initiatives, from electric vehicles to the renovation of Michigan Central Station and other ways his company is investing in Detroit. 

Plus, the biggest marketing and communications news of the week, from Jimmy Kimmel’s return to late night, the U.N. General Assembly and Climate Week, a major promotion at Edelman and agency hires by the Colombia Avocado Board and Stanley 1913. 

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