In a world that demands innovation but still experiences resistance to change, communications is a critical factor in the successful adoption of emerging technologies across industries. Kathy Beiser, chief communications officer of Eli Lilly & Company, and 2024 recipient of the David Finn Award is joined by Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, VP, editorial director of PRWeek, to explore the evolution of market shaping in an era where personalized news and empowered consumers determine the launch of innovative products in the marketplace.

Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons we can learn from the large-scale adoption of AI, how we can craft stories that resonate with both early adopters and the broader market, and how the roles of social media and traditional media are evolving.

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The latest guest on The PR Week podcast is Ben Smith, cofounder and editor-in-chief of Semafor. 

He talks about the new media outlet’s unique take, which Smith describes as transparent and welcoming of a range of views instead of partisan, and discusses President-elect Donald Trump’s victory. Also on the agenda: the changing state of media, the Trump team’s relationship with the press and much more. 

It’s also a big week for healthcare content, with a profile of Johnson & Johnson’s Vanessa Broadhurst, the Health Influencer 30 list and the shortlist for the 2025 PRWeek Healthcare Awards. 

Plus, industry news including senior departures at Edelman, MikeWorldWide’s new digital agency and Cision’s CEO moving to a new role. 

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Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network. 

She talks about the agency’s work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump’s return to the White House. 

Plus, industry news such as PRSA’s CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek’s parent company, Haymarket Media. 

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The latest guest on The PR Week podcast is Michael Nyman, who split from PMK-BNC in 2018 to found the Acceleration Community of Companies. He’s since built the network by acquiring agencies, including a majority stake in New York-based PR firm DKC.  

Nyman talks about why he calls Acceleration a “doing company” rather than a holding company, and about the top marketing and communications news of the week, including the closing pitches by Vice President Kamala Harris and former President Donald Trump. 

Plus, it’s Halloween — and PRWeek has an especially frightening poll of the scariest things that send a shiver up the spines of PR pros. 

Also on the agenda: the biggest marketing and communications news of the week, such as people moves at 

PwC,  Taylor  and Wells Fargo

. 

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Axicom’s Brian Snyder is the latest guest on The PR Week podcast. He talks about Axicom’s place in the Burson network and how it stands out in the wider agency word. 

Plus the biggest marketing and communications news of the week, such as Donald Trump’s McDonald’s stop, quarterly earnings from Interpublic Group and WPP and Intuit’s very awkward post-podcast conversation with The Verge.

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Eric Carlson, COO for product, operations and finance at Notified, is the latest guest on The PR Week podcast. He joins the show to talk about the newest developments in the communications platforms and technologies space and other hot topics. 

Plus, the biggest marketing and communications news of the week, such as Omnicom’s Q3 earnings, FEMA fighting disinformation and marketing crises at Heinz and Bath & Body Works. 

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The latest guest on The PR Week podcast is Courtney Walker, chief growth officer at MMC and RXMosaic. She talks about interesting campaigns, including the Susan Toothbrush effort for Philips Sonicare and a tasty Discover Puerto Rico collaboration, as well as other work. 

Plus, PRWeek’s Diana Bradley talks about the biggest marketing and communications news of the week, such as disinformation about Hurricanes Helene and Milton and Airheads’ Halloween campaign. 

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Donna LaVoie joins The PR Week podcast to talk about her team’s work across biopharma, medical devices and other important health areas, as well as her firm's specialities in PR, marketing, IR, digital and creative. 

Plus, the biggest marketing and communications news of the week, such as PayPal’s communications reorganization, a new 

top comms exec at eBay and reactions to the vice presidential debate. 

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Nancy Elder was a mid-season acquisition for the New York Mets in 2022. Since then, she’s served as the team’s chief communications officer, handling much more than beat writer relations for the Major League Baseball team.

She talks about the club’s down-to-the-wire playoff push, promoting food and drink options at Citi Field and this season’s memeable moments, including those starring Grimace. 

Plus, the biggest marketing and communications news of the week, including AI Deciphered, U.N. General Assembly week in New York City and the Halloween season’s biggest sensation, the Pop-Tarts mascot. 

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With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore the high-stakes intersection of politics and communications. Through real-world examples, they unpack the risks and rewards of taking political stances, how to talk about key issues without alienating stakeholders and the art of proactive brand storytelling with lawmakers. Cohn also shares why an employee advocacy program may be the missing piece to your internal communications playbook. From there, he offers counsel for organizations that enter the political arena with good intentions but struggle to escape unscathed. With a volatile political climate reshaping corporate PR, companies must adopt a strategic approach to public affairs and government relations. You may not want to wade into politics, but everyone should be ready just in case they get dragged through the mud.

PRWeek.com

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