The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman. 

She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations. 

Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more. 

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.