In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers. 

Plus, the biggest marketing and communications news of the week, from Shamrock Capital’s acquisition of the Penta Group to 

WPP’s latest quarterly earnings and ICR CEO Tom Ryan’s decision to step down.  

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