The PR Week

So much conversation around AI has centered on its power as a tool to change how communicators operate. And it’s all valid. However, the realization has become inescapable: AI is no longer just a productivity enabler or touchpoint of amplification. During this podcast featuring RepTrak’s chief reputation and strategy officer Stephen Hahn, we tackle how AI has become your most important stakeholder for everything from reputation matters to crisis comms to the development of actionable insights.

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This week’s guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group. 

In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an effective part of an agency’s workflow. He also chats about the firm’s aggressive expansion strategy and what it looks for in prospective deals. 

Plus, the biggest marketing and communications news of the week: the first round of the 2026 World Cup, the Knicks winning the NBA title, AMD’s new chief communications officer and much more. 

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This week’s guest on The PR Week podcast is Jim O’Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O’Leary talks about why he switched firms and what the agency of the future looks like. Plus, the biggest PR and communications news of the week, including the completed Golin Ketchum merger, a new healthcare leader at Allison Worldwide and an interesting NBA Playoffs campaign starring Chipotle and Timothée Chalamet. And it wouldn’t be The PR Week podcast without some banter about the start of the World Cup, so tune in to see who PRWeek’s staff is supporting. 

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Does every technology client now need to be able to tell an AI story? 

Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. 

Perry also chats about: 

-How her firm makes sure employees are upskilled on the latest technology. 

-Mission North’s status as a Benefit Corporation, and how it balances that with servicing clients. 

-Her expectations for the PR agency sector. 

Also on this episode: PRWeek’s Jess Ruderman talks about the 2026 edition of PRWeek’s Pride in PR list, as well as trends she’s reporting on as major brands pull back from public Pride sponsorships. 

Plus, Edelman names its first global chief creator officer and T.J. Maxx has a cheeky response to being made the object of fun in the sequel to The Devil Wears Prada. 

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The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.

Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry’s Erin Bittner, president of integrated communications, and Bayer’s Courtney Ambrosi, director of consumer integrated marketing strategy, women’s healthcare, is so valuable.

During this conversation, the two discuss why cultural relevance and authenticity matter more than reach. They provide a blueprint for integration in a digital ecosystem. Help in measuring both the hard and soft value of influencer marketing is provided. And they make a compelling case for why compliance is a catalyst, not a constraint, for stronger influencer partnerships.

If you want to learn how to work with influencers in a manner that will drive deeper credibility, connection and business impact, you’ve found the right podcast.

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As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer.

During this podcast, Coyne PR’s Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out the risks of having too narrow a set of prompts. They help you move beyond raw AI outputs to glean insight you can act on immediately.

To top it all off, they lead an exercise in which a prompt is crafted on the spot — putting all the lessons on display for you to follow.

The ability to prompt effectively will become — if it hasn’t already — one of the most important skills a PR pro can master. This conversation will be a huge step in that direction for you.

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The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he’s learned along the way. Among those lessons, how to break through across types of media, whether paid, earned or owned. 

Also on this week’s show, the biggest PR and communications news of the week, such as major people moves at Lumen Technologies and

Duolingo, World Cup campaigns and mass transit madness and Charmin’s fast reaction to an NBA cultural moment. 

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This week’s episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch. 

Hear highlights from the day’s panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event’s keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league’s Heated Rivalry strategy. 

PRWeek news editor Diana Bradley and reporter Julia Walker share their takeaways from the event. 

Additionally, listen to off-stage interviews with Women of Distinction honorees such as United Airlines’ Nicole Carriere and LaForce’s Olita Mills; and Women to Watch honorees including DNA Communications’ Sara Jane Baker and Anthropologie Group’s Kate Haldy.

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The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard. 

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