What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.

This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?

Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.

And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.

Producer: Duncan Middleton

It's that moment when a boss, a CEO or football manager goes all Peggy Mitchell and screams: 'You're Barred'. It might work in EastEnders but is it sensible in the world of PR?

In this episode, David Yelland and Simon Lewis look at the motivations behind banning journalists. Is a ban just one big power play and does it ever achieve anything? And more importantly, are there darker arts that can be more effectively employed to freeze someone out?

Also, in the extended episode on BBC Sounds, they'll be answering your burning PR questions - including how to fight back against cuts and what you should really tell your client in the moments before a big interview.

Producer: Duncan Middleton

How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in?

How do you sell a vision?

Also, in the extended edition on BBC Sounds, they look at Gary Lineker's departure from the BBC and the PR rules around staying silent or speaking out. And when is a gift not just a gift? Possibly when it's a $400m plane. David and Simon pull back the covers on the world of freebies.

Producer: Duncan Middleton

Spying tends to be a fairly secretive game, for obvious reasons. So eyebrows have been quizzically raised (a bit like Roger Moore's 007) following the naming of the woman apparently favourite to become the new chief of MI6.

This week, David Yelland and Simon Lewis explore the murky world of leaks. Who benefits from them, why are they done and just how damaging can they be?

They'll explain why leaking is far from victimless and reveal their own experiences of turning on the news and realising someone is out to get you.

And in the extended episode on BBC Sounds, have the Beckham's lost control of their PR? With pages of newspaper coverage devoted to their supposed family rift, David and Simon look at when two PR tribes go to war.

Producer: Duncan Middleton

As far as royal interviews go, it'll take some beating.

This week, David Yelland and Simon Lewis sift through Prince Harry's BBC interview - and discuss whether it's a PR disaster. They discuss what sort of advice Harry is being given and why, when it comes to doing a big interview, the golden rule is 'never go in hot'.

Listen to the full extended version on BBC Sounds, where David and Simon also look at how Marks & Spencer responded to a cyber attack - and why saying nothing can sometimes be the best policy. Plus, what everyone in PR could learn from two of the great master communicators, Michelle Obama and Sir David Attenborough.

Producer: Duncan Middleton

What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the industry needs to take a long hard look at itself.

Accusing PR of being like a virus, Phil says the tricks of the trade that have been used for decades to influence, mislead and cajole have been co-opted by both the media and by governments.

And the results aren't pretty.

Producer: Duncan Middleton

David Yelland and Simon Lewis discuss the global battle for hearts, minds and reputations between the US and China. Following JD Vance calling the people of China peasants, how far is China's retaliatory social media PR strategy seeking to embarrass America, or is the United States damaging its own reputation all by itself?

Plus - Birmingham's rat problem, Signal chat leaks and what's been dubbed 'the biggest PR disaster in the universe' - it's Jeff Bezos's rocket launch and why all great PR crises are self-made.

Producers: Eve Streeter and Duncan Middleton

Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.

In this episode, they share their advice on how to avoid being taken for granted at work. If you feel like you're the office dogsbody, David and Simon have some great advice for boosting your profile and proving you're capable of so much more

Producer: Duncan Middleton

Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.

In this episode they share their advice on how bosses and HR departments should best deal with making people redundant. Managing expectations and compassion are key. And remember, if it happens to you, a little bit of defiance goes a long way.

Producer: Ella Blaxhill

In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.

Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.

There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.

Producer: Eve Streeter