Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year.

Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

HLD Talent last year appointed Dom Smales as non-executive chairman – a social media expert best known for founding Gleam, the influencer management agency which supported YouTube talent such as Zoella and Alfie Deyes throughout the 2010s.

Holland shares the advice she's received from Smales, and how she believes the internet's cyclical nature could mean more nostalgic social media platorms make a comeback.

Joining Holland on this episode is PRWeek's senior reporter, Evie Barrett.

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PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast.

Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode.

PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

PRWeek’s John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter) each discuss their top three activations from the past 12 months.

The team analyse what the campaigns tell us about major trends as 2025 approaches. Newsjacking, brand collaborations, AI and purpose are among the themes examined.

They also look back at the best campaigns for each month of 2024, as chosen by PRWeek readers.

Finally, the journalists indulge in some irreverent festive spirit, answering pressing Christmas cracker questions including: would you rather be Spider-Man or Batman?

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PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform.

The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn.

PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactions to the news, which could have huge implications for some of the world's biggest PR agencies. Omnicom's stable includes FleishmanHillard, Ketchum and Porter Novelli, while IPG owns The Weber Shandwick Collective, Golin and several more.

The trio discuss the likely main reasons for the merger, and what it could mean for the PR agencies. Are we likely to see mergers of existing Omnicom/IPG shops, or even sell-offs of some of the PR assets?

Separately, the team take a close look at the PRWeek UK Communicators of the Year list for 2024 - the winner was announced this week as Sir Alan Bates, the Post Office campaigner.

They discuss the process of choosing the UK's best communicators and pick out some of their favourite people on the list.

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Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people.

The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. There was also a slight overall year-on -year fall in income.

And when adjusted for inflation, gross income grew by a 6.5%, though this figure has been impacted by rising inflation. 

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

In this week's episode, PRWeek editor-in-chief Danny Rogers speaks to Esther Carder, partner at Moore Kingston Smith, about business performance across the PR sector and beyond.

Speaking about agency profits, Carder says the report confirmed a "big dip" in figures across the PR industry.

She said: “I think it can largely be explained by the contraction fee income. While it looked like there was some growth in fee income, by the time you adjust that for inflation, actually income had on the whole contracted.”

The PR sector was not alone in that, Carter added, saying that every business discipline across the marketing services spectrum that was examined showed income had contracted when adjusted by inflation.

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What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency.

This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK editor John Harrington, the guests discuss the recent pitch – won by Ogilvy PR – to support the nationwide communications for TUI's First Choice and Marella Cruises brands.

They talk about the background to the brief and how agencies were engaged with at different stages, from initial contact and chemistry sessions through to the pitch itself and the aftermath, including how to tell the agencies that were unsuccessful.

We hear about the role of procurement and other key issues such as the importance of having a clear brief, who to include in the in-person pitch, and when to discuss budget.

Dowling also discusses the 'briefing workshop' TUI held prior to the formal pitching.

Elsewhere, the duo offer their own pitching 'dos and don'ts' for both clients and agencies.

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The big lessons from PRWeek's Measurement Conference are examined in the latest episode of PRWeek's Beyond the Noise podcast. This week's edition features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter).

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Recorded directly after the Measurement Conference in London on Tuesday (19 November), the journalists pick out some important themes from the event, which saw senior comms figures and measurement experts give their take on the big trends.

The trio discuss the need for constant evaluation, having a cyclical rather than linear approach, and the importance of the 'hustle and hassle' to make your case internally. The impact of AI is also put under the microscope.

Elsewhere, the team look at recent research that found most PR professionals believe their managers cannot handle sensitive conversations around family, and feel that parental leave is not effectively implemented at their workplace. They discuss what the big challenges are and how positive change might happen.

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The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast.

This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The trio give their verdict on the long-awaited John Lewis Christmas campaign, which centres on a film called ‘The gifting hour’ by Saatchi & Saatchi.

Further reflections on how the UK Budget might affect PR agencies are offered after new research by PRWeek found almost two in three UK agency bosses believe the announced measures will have a negative impact.

They also look at more recent trading trends by discussing the latest results of the PRWeek Monthly Trading Tracker.

The expected impact of a second Trump presidency on public affairs in the UK is examined. And with The Guardian ditching X (formerly Twitter), the journalists predict what might be ahead for the platform, and whether comms and the media are right to remove themselves.

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US PR professionals living in the UK share their take on the 2024 US election results, and the biggest implications for the comms industry, in a special edition episode of PRWeek UK’s Beyond the Noise podcast.

For this discussion, we’re joined by David Gallagher, the former Ketchum Europe boss, who is now a partner at Folgate Advisors; and Whitney Simon, senior account director and head of DE&I consulting at Missive.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek senior reporter Evie Barrett and UK editor John Harrington, our guests delve into the US presidential election, giving their initial reactions to Trump’s win and the comms lessons we can learn from both campaign trails.

The pair share their views on the role of celebrity endorsements, and explore what the shift towards alternative media forms like podcasts could mean for the future.

They also consider the wider implications for the PR industry on both sides of the pond, looking at whether we can expect ESG and purpose campaigns to now thrive or disappear.

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The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.

Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.

Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.

He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.

The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.

Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed.

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Client pitching, Christmas campaigns and the recent performance of PR holding companies are all under the microscope in PRWeek UK’s latest podcast.

This edition of the Beyond the Noise podcast features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter).

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or on your favourite platform.

This week the PRWeek UK team analyse the Q3 results from WPP, Omnicom and IPG and look at what they tell us about the current state of trading for PR firms.

The trio delve into recent research on client pitching from the PRCA, which found that one in two agencies had experienced IP theft during the pitching process, while one in three had won pitches that never materialise in the form of actual projects.

And with Christmas campaign season just around the corner, the journalists reveal what's on their ‘wish lists’ for festive work this year.

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