PRWeek speaks to Sarah Lester, editor at Manchester Evening News (MEN), for the Future of the Media series. 

Among other things, Lester discusses what stories work, and how that has shifted PR and media relations; the rise of fake ‘experts’; whether press releases are getting worse; the advantage of video content and social media channels for news; how MEN journalists use AI; misinformation in the media and how to stop it; the future of the media and how she feels about the publishing industry.

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